TechBytes

Facebook Claims, They Are Not selling Your Data

Just a few days back, We reported you about the Delete Facebook trend which was all over the internet initiated by Brian Acton (Co-founder of Whatsapp) and it had support from everywhere around the Globe.

Even the CEO of Tesla, Elon Musk deleted the verified pages of Tesla Motors and their Space X Project which had around more than 20+ million followers. The reason for this trend getting more fuel in the fire was the report which suggested that Facebook leaked its User data to the different organization.

But, the company has responded with a blog post talking about the matter.

The company stated in their blog post that the users are not their product. Hence, they are not selling their user data to anyone. But, it doesn’t mean its truth or fact because Facebook said so. What is an ultimate truth is that you can’t save yourself from ads until the time you use Facebook.

Facebook tried to answer the question which every user might be asking themselves, “If I’m not paying for Facebook, am I the product?”

No. Our product is social media – the ability to connect with the people that matter to you, wherever they are in the world. It’s the same with a free search engine, website or newspaper. The core product is reading the news or finding information – and the ads exist to fund that experience.

For a normal user like us, whatever the company stated above is correct, that the service they offer us is their product. But what they didn’t mention is that they sell our data to different advertisement companies who make various products. I don’t know how you think this, but the truth remains the same that it collects so much of our data which makes every user like us, a product for different agencies which are ready to pay price for the number of targetted users.

Plus, it’s not necessary that a company has only one product. You know or not, the time and data which you spend on it are what lets them earn hefty amount of money. Even more, Facebook main agenda is to earn money by and stay in the market. Hence, it makes you a Facebook product, whether you like it or not.

If you’re not selling advertisers my data, what are you giving them?

We sell advertisers space on Facebook – much like TV or radio or newspapers do. We don’t sell your information. When an advertiser runs a campaign on Facebook, we share reports about the performance of their ad campaign. We could, for example, tell an advertiser that more men than women responded to their ad, and that most people clicked on the ad from their phone.

It’s again a manipulated truth as the com

Again, that’s a half-truth. No internet company in its right mind would sell the actual data of one of its users. But Facebook does sell your data, anonymized and in pieces.

Why does Facebook need all this data?

As people use Facebook, they share information and content – whether it’s liking a post, sharing a photo or updating their profile. We use this information to give you a better service. For example, we can show you photos from your closest friends at the top of your News Feed, or show you articles about issues that matter most to you, or suggest groups that you might want to join.

Data also helps us show you better and more relevant ads. And it lets advertisers reach the right people, including millions of small businesses and non-profits who rely on Facebook every day to reach people that might be interested in their product or cause. Data lets a local coffee shop survive and grow amid larger competitors by showing ads to customers in its area. And it lets a non-profit promote a diabetes fundraiser to those interested in the cause.

What if I don’t want my data used to show me ads?

You can’t opt out of ads altogether because ads are what keep Facebook free, but you do have different options to control how your data can and can’t be used to show you ads. They’re all found in ad preferences.

You can decide which of your profile fields you want used for ad targeting in the Information section under “About You.” You can remove yourself from interests under “Interests” and categories under “Your Categories.” You can turn off ads that use data from apps or websites that you visit in the Ads Settings section under “Ads based on use of websites and apps.”

 

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About the author

Madhav Prasad

F -> Faithfully |
A -> Appropriately |
I -> Immediately |
R -> Reasonably

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